01 June 2011
New Delhi, India
LET’S STUB IT OUT: A man throws cigarette packets during the anti-tobacco campaign
A mobile canter, displaying a pledge wall and a huge ashtray, moved around in various parts of the capital and drew a large number of people. The campaign aimed at involving the public to participate and pledge — by signing on the wall — to give up consumption of tobacco in any form.
Volunteers interacted and informed Delhiites about the harmful effects of tobacco. Advertisements and other awareness messages were repeatedly played on a screen fixed on the moving canter. "This kind of awareness is needed. Recently, I lost a close relative who was suffering from mouth cancer," said Ajay Kumar, an autorickshaw driver.
The campaign was inaugurated by K Chandramauli, secretary of the ministry of health, at Nirman Bhawan on Tuesday morning. Four ‘pledge walls’ with a huge ashtray were set up on North Campus, Nirman Bhawan, Dilli Haat, INA, and Lajpat Nagar. "These places were strategically chosen so that students, office–goers, tourists as well as people visiting the market areas can be informed about the harmful effects of tobacco," said Rupam Majumdar.
The mobile canter also made trips to these four locations throughout the day. "Putting up this pledge wall and asking students to participate is a good move as this is the stage when a lot of students fall in the trap of smoking," said Abhinav Kalra, a student of Kirori Mal College. Shahnawaz, a volunteer, said, "Over 1,500 people participated and pledged not to consume any form of tobacco. Even the joint commissioner of police (traffic) Satyendra Garg signed the pledge wall."
The campaign aimed informing people about harmful effects of tobacco.
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