The theme of World No Tobacco Day 2009 is "Tobacco Health Warnings", with an emphasis on the picture warnings that have been shown to be particularly effective at making people aware of the health risks of tobacco use and convincing them to quit. More and more countries are fighting back against the epidemic of tobacco by requiring that packages of tobacco show the dangers of the product's use, as called for in guidelines to the WHO Framework Convention on Tobacco Control.
Showing the truth, saving lives: the case for pictorial health warnings

Smoke-free movies: from evidence to action
Backed by evidence indicating a causal link between exposure to movie smoking depictions and youth smoking initiation, this new WHO report emphasizes the need for enforceable policies to severely restrict smoking imagery in movies. The report summarizes current knowledge about smoking in movies, as well as current and proposed approaches to ensure that movies that are marketed to youth do not contain tobacco imagery.